HOW TO MAKE THE MOST OF THESE LIVE CASE STUDIES

Resonance Over Reach: Marketing for the Abundance of All on the Planet is a live interactive reading experience. It introduces a new marketing category called AI-as-Content (AIaC). To experience this first-hand, some of the reading material is delivered as AI prompts so that you can get real-time personalised results as you participate in the exercises.

The data collection is based on the 27 Conscious Content Consumer Archetypes framework that matches content consumer language patterns to content creator writing patterns. Every case study participant is in either a Yellow, Green, or Orange room. Throughout the book, you will be directed to content in the case study activities that are specifically for your most resonant room.

HOW TO NAVIGATE:

• STEP 1: To know which room you naturally resonate with, you are invited to experience your first AIaC prompt: Generate the AI-as-Content prompt (your name is optional), paste it into your preferred AI app, and have AI guide you through the discovery.
• STEP 2: Once you know, you can access your resonant room’s case studies directly from the participant directory. If their work resonates, its also where you can book time to chat with them.